As for my panel we had a distinguished list that made it interesting despite being the closing panel:
- Daniel Appelquist, Vodafone (Moderator)
- Kaj "HeGe" Haggman, Nokia
- Peter Stark, Sony Ericsson
- Daniel Graf, Kyte.TV
- Atakan Cetinsoy, MyStrands
The personalized mobile computing devices of the future will be collecting many relevant, implicit user behavioral data and store a subset of it on the device itself but more importantly will update a richer profile on the network to maintain a memory of user history. This in turn can give way to a variety of "must have" personalization experiences going forward. This smart layer and the set of analytics tools that will manipulate it is almost completely missing at this time. While corporations all around the globe are spending billions on market research that gets old fast and billions on enterprise software projects with long implementation cycles and results that on average under deliver the promises made at inception, marketers and advertisers will be quick to realize the paradigm shift if an only if consumer behavior can be analyzed and presented near real time in a meaningful manner.
One of the audience members correctly mentioned how scary an idea this may be to the consumer if privacy issues are not properly addressed. I am a true believer in letting the user/consumer drive their permissions and privacy settings and with few exceptions I believe they should have fully transparent access to their profile info. I think this issue will be paramount in negotiating the new rules of customer contact in the world of Mobile Social Computing with no easy answers unfortunately. It is not too late at all though to set the ground rules and steal a page from the developments in the web world.
Next year try to make it to the City by the Bay for the 3rd annual Mobile 2.o and we'll continue to slice and dice these hot topics armed with a year's worth of stats, facts, rumors and flops!
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