For the last 6 months or so I have been working on launching the newest Strands service -- it is called moneyStrands. In plain English, moneyStrands is a money management tool that helps you set a budget, track and control your spending and start saving up at your own pace.
At recessionary times like these people have a tendency to put their finances under the magnifier with more of a "do-it-myself" attitude. I personally hope this behavior will subsist even after this economic dip is over with simply because it is a healthy habit in general. The financial industry has a number of conflict of interests and agency issues when dealing with their retail clients and that is exactly why the consumer of the 21st century has a duty to become more self-aware and less an avoider or delegator if he/she has any chance to "keep the dream alive" so to speak. You see major brands like eTrade and TDAmeritrade play on that instinct quite successfully these days many times at the expense of traditional brick and mortar banks experiencing immense turmoil behind their granite facades.
So please go ahead and give moneyStrands a shot and see if it can help add more color to your financial life ;)
Wednesday, March 4, 2009
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